About General Mills
Our purpose: Making food the world loves.
Bringing good to the world
From the farm to our kitchens to families across the globe, we're passionate about making food the world loves.
Our brand is a love story about food
Since our beginnings in a Minneapolis flour mill in 1866, General Mills has always been ahead of the curve when it comes to serving with purpose — and we’re just getting started. For more than 150 years, we’ve made food with passion — having fun and staying true to our values along the way.
We're headquartered in Minneapolis, Minnesota, USA, and employ over 30,000 people globally.
General Mills Benelux
Dutch and Belgian consumers enjoy General Mills products that include Häagen-Dazs ice cream, Green Giant sweet corn, Old El Paso Mexican meals and Pillsbury dough products.
Consumers in the Netherlands and Belgium can enjoy an array of General Mills brands, from Häagen-Dazs ice cream to Pillsbury dough products.
We also market great-tasting products that are easy to prepare in your home, such as Old El Paso meal kits and Green Giant vegetables.
General Mills offers consumers around the world products that enhance nutrition, shorten preparation times, provide health benefits, enable on-the-go eating and — of course — taste great.
Away from home
General Mills is committed to providing the foodservice industry with the best from start to finish in terms of quality products, customer service, technical support and training.
Our foodservice offerings in the Netherlands and Belgium cater to hotels, restaurants, theaters, among others.